In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands.
-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----
Podden och tillhörande omslagsbild på den här sidan tillhör Elevar. Innehållet i podden är skapat av Elevar och inte av, eller tillsammans med, Poddtoppen.