Join our hosts, Marc and Vassilis as they welcome back Elena Jasper from 'The Marketing Architects Podcast' and Conor Byrne from 'Now That's What I Call Marketing' to the "studio."
In this engaging year-end review, our hosts and guests dive into standout marketing campaigns, trends in influencer marketing, and the effectiveness of various targeting strategies. They highlight successful campaigns like Budweiser's Clydesdales return and Elf Beauty's bold marketing approach while debating the future of influencer marketing and the critical role of first-party data.
The conversation also explores broad targeting strategies, brand purpose vs. performance marketing, and the impact of diversity campaigns amidst cancel culture. Furthermore, they discuss the evolution of large language models (LLMs) and their marketing implications, alongside Jaguar's controversial rebranding strategy and its effect on brand loyalty. Wrapping up, they share predictions for 2025, focusing on emerging trends in media and marketing, the rise of AI in creative processes, and the importance of nuanced marketing strategies in a dynamic landscape.
This episode is packed with insights, predictions, and vibrant debates you won't want to miss!
Our Guests:
Elena Jasper:
VP of Marketing @ Marketing Architects and Podcast Host of The Marketing Architects
https://www.linkedin.com/in/elenajasper/
Conor Byrne:
https://www.linkedin.com/in/conorbyrne/
Senior Marketing Director and Podcast of 'Now That's What I Call Marketing'
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
0:00 - Introduction and Year in Review
04:50 - Campaigns of the Year
14:45 - Bullish or Bearish: Marketing Trends
33:05 - Marketing Surprises of the Year
48:50 - Predictions for 2025: Media and Marketing Trends
Links:
Marketing Architects https://podcasts.apple.com/ca/podcast/the-marketing-architects/id1679048313
That’s What I Call Marketing https://www.thatswhaticallmarketing.com/
Sleeping Barber https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324
Filipe Thomaz Report https://www.mi-3.com.au/15-10-2024/really-mediocre-outcomes-oxford-uni-professor-says-byron-sharp-and-ehrenberg-bass
