Marketing may involve running campaigns, tracking pricing, or creating brands, but let’s face it—marketers spend a lot of time building decks. From pitching ideas and asking for funding to reporting results or outlining strategies, we rely on presentations to drive action. Yet, no idea gains traction if it isn’t understood. That’s why communication and presentation skills are essential.
In this episode, Nancy Duarte shares her insights on crafting persuasive presentations and mastering effective communication.
Enjoy the show!
Our Guest:
Nancy Duarte
https://www.linkedin.com/in/nancyduarte/
CEO & Principal @ Duarte, Inc. - Creative Services & Presentation Skills Training
Author of 6 books & contributor to numerous publications like HBR, NYT, Wall Street Journal, Wired
Her TED Talk - The Secret Structure of Great Talks has well over 3M views
A client list that looks like the S&P500 listing - Apple, Hubspot, Walmart, Salesforce, Visa, Workday etc
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Background Research & Literature:
Duarte, Inc. https://www.duarte.com/
TEDx The Secret Strucutre of Great Talks https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks
Books https://www.duarte.com/resources/books/
Create Slides People will Remember https://www.youtube.com/watch?v=OeV2fHEM4RI
Timestamps:
0:00 - Intro to Nancy Duarte
3:35 - Nancy’s career path to Presentation Agency Owner
6:38 - A presentation that won an Academy Award 9:35 - The challenge with most presentations
12:40 - How to amplify the connection to your audience
15:22 - Building decks is different from persuasive communication
19:00 - The importance of unpacking visuals
20:35 - Slideshows vs. Slidedocs
24:00 - Communication is evolving, PPT is just a tool
26:55 - How data has changed presentations
29:55 - Design implications with data
33:19 - The structure of great talks
37:42 - Why objections can improve your presentations
41:38 - Poking holes before presenting
43:45 - The Duarte Method: Story, Visuals, Delivery & Empathy
47:19 - Presenters need to think more like a helicopter than a train
49:40 - The big Aha’s for great presentations
51:54 - Learning more about Nancy
55:21 - Post-pod with V and Marc
