Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction
01:25 - Is influencer marketing right for you?
04:24 - lululemon and Fanatics Partner with NHL® to Launch New Premium Fan Apparel Collection.
08:18 - Moo Deng will Die. Your brand needs to be immortal.
12:08 - ChatGPT search officially launches
18:26 - The Marketing Moment: Heinz Ketchup, It has to be Heinz.
25:21 - Ad of the Week - Apple, Write Smarter.
In The News Links:
Is influencer marketing right for you?
Dr. Grace Kite https://www.linkedin.com/posts/magic-numbers-co_is-influencer-marketing-right-for-you-the-activity-7254761570923069441-iknX
YouGov findings: https://business.yougov.com/content/50275-from-kitchen-to-closet-nearly-three-in-five-users-find-fashion-and-food-influencer-advice-helpful
lululemon and Fanatics Partner with NHL® to Launch New Premium Fan Apparel Collection
Source: https://corporate.lululemon.com/media/our-stories/2024/lululemon-and-fanatics-partner-with-nhl
Moo Deng will Die. Your brand needs to be immortal
Andrew Tindall on The Drum
Source: https://www.thedrum.com/opinion/2024/10/24/moo-deng-will-die-your-brand-needs-be-immortal
ChatGPT search officially launches
Source: Techcrunch
Link: https://searchengineland.com/chatgpt-search-officially-launches-447919
The Marketing Moment:
Heinz Ketchup: It has to be Heinz
WARC Cannes Creative Lions Grand Prix, Creative Effectiveness Lions
Agency - Rethink Canada
https://info.canneslions.com/the-official-cannes-lions-2024-wrap-up-report/creative-impact
Ad Of The Week:
Title: Write Smarter
Advertiser: Apple
Link: https://youtu.be/3m0MoYKwVTM?list=TLGGnLWpSYG3DtwwNTExMjAyNA
The latest Apple ad, ‘Write Smarter,’ follows an office worker using the tech giant's Intelligence system on his iPhone 16 Pro to refine his usually casual emails into polished, professional messages, much to the surprise of his boss, who seems a bit perplexed by the sudden shift in tone.
