Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 Introduction
02:15 In-house vs. Downtown Agencies: Cost Savings or Misconception?
06:55 Just do it! Brand Name Lessons from Nike's Troubles!
13:19 Dom Pérignon perfectly demonstrates the appeal of scarcity.
19:25 Great Whitepaper from Mailchimp - How to Grow Your Brand
22:58 Marketing Moment: Insights from Adweek 2024
32:13 Ad of the Week
In the News links:
In-house vs. Downtown Agencies:
https://www.linkedin.com/feed/update/urn:li:activity:7253289716513431553/
Brand Name Lessons from Nike's Troubles!
https://aswathdamodaran.blogspot.com/2024/10/just-do-it-brand-name-lessons-from.html
Dom Pérignon perfectly demonstrates the appeal of scarcity
https://www.marketingweek.com/ritson-dom-perignon-appeal-scarcity/
Whitepaper from Mailchimp:
https://mailchimp.com/resources/how-to-grow-your-brand/
Marketing Moment:
Adweek 2024 Key Learnings:
CTV and Retail Media
AI’s Role in Advertising
Harnessing First-Party Data
Omnichannel and Full-Funnel Strategies
Privacy and Regulatory Uncertainty
Declining Focus on Social Purpose, DEI and Sustainability
Ad of the Week: https://youtu.be/qvFnf2EEd20?feature=shared
