Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Links:
Title: The Big Dilemma in Advertising
Source: Tom Goodwin
Link: https://www.linkedin.com/posts/tomfgoodwin_this-is-the-big-dilemma-in-advertising-activity-7248050327734611968-jbDM
Title: IAS To Sell Attention Data to Publishers
Source: Marketing Brew
Link: https://www.marketingbrew.com/stories/2024/10/03/ias-to-sell-attention-data-to-publishers
Pareto’s Law: How Its Legacy Has Misled Marketers from Focusing on the Most Significant Consumers
Source: Andreas Wallin https://www.linkedin.com/pulse/paretos-law-how-its-legacy-has-misled-marketers-from-focusing-wallin-vrruf
Privacy laws raise questions for advertisers: Here’s what the numbers say
Source: Marketing Dive
Link: https://www.marketingdive.com/news/privacy-laws-raising-questions-advertisers-numbers-data-protection/728072/
Timestamps:
00:00 introduction
01:40 The Big Dilemma in Advertising
04:07 IAS To Sell Attention Data to Publishers
06:56 Pareto’s Law: How Its Legacy Has Misled Marketers from Focusing on the Most Significant Consumers
10:15 Privacy laws raise questions for advertisers: Here’s what the numbers say
15:05 McCain by Adam & Eve/DDB: When the chips are down, margins matter. How a focus on long-term emotional brand building reduced price elasticity and increased profits for McCain
22:22 Ad of the Week
