Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps
0:00 - Introduction
01:15 - Nike’s Market Strategy and Challenges
05:31 - Amazon’s Return to Office Mandate
09:52 - Swedish Advertising Insights
13:45 - The Evolution of KPIs in Marketing
25:38 - Ad of the week
Links:
Title: Did Nike Lose it’s Cool or it’s place? Prof. Koen Pauwels
Source: Prof. Koen Pauwels
Link: https://www.linkedin.com/pulse/did-nike-lose-its-cool-place-prof-dr-koen-pauwels-0cmqe/?trackingId=8MbCHRTATd%2Bm4DNRnHllsA%3D%3D
Amazon Says No To Remote Work - Mandates full 5-day return to office
Source: Techcrunch
Link: https://techcrunch.com/2024/09/16/amazon-mandates-full-five-day-return-to-office/
Link#2: https://finance.yahoo.com/news/amazon-employees-blast-andy-jassy-113949840.html
Title: Effective Communication 2024 report by Sveriges Annonsorer & NoA Consulting
Source: Sveriges Annonsorer
Link: https://www.sverigesannonsorer.se/kunskap/rapporter/effective-communication-2024
Title: Is the KPI still a good indicator of performance? Johnny Corbet
Source: Marketing Week
Link: https://www.marketingweek.com/kpi-good-indicator-performance/
The Marketing Moment:
How KFC Integrated Creative Quality into Their Marketing Effectiveness Assessments
Link: https://www.kantar.com/inspiration/advertising-media/how-kfc-integrated-creative-quality-into-their-marketing-effectiveness-assessments
Ad of the Week
MIRO - collaboration and project management software
https://youtu.be/shy3tqvHb4g?si=QyNchqm5jw2e4GDo
The Back Story - the production team used Miro to produce the commercial for Miro
https://go2.miro.com/how-we-launched-a-national-ad-campaign-with-Miro.html
