In my kitchen this week I am joined by Ed Foy, co-founder of the health brand PRESS. PRESS began as a cold-pressed juice company and has since grown into a full-fledged health brand with products that cater to every meal of the day, from breakfast to dinner.
10 years ago, Ed and his co-founder Georgie drew inspiration from the vibrant health and wellness culture in LA, aiming to bring that West Coast lifestyle to London. In LA, a focus on health and wellness fuelled demand for juices, wellness shots, leafy green salads, and chia pudding bowls—items that became symbols of a health-conscious lifestyle that people eagerly embraced.
Ed and Georgie started their journey by making juices at night and selling them by day at Old Street Station, where they quickly saw a growing demand. People were enthusiastic about investing in their health, and delicious, nutrient-dense juices were an ideal gateway.
In this episode, Ed and I discuss how to elevate your health through juice cleanses, the difference between cold-pressed and regular juice, and how the health and wellness industry is evolving.
Episode topics:
- Health and wellness as a lifestyle rather than a diet
- The press journey from LA to London
- How the wellness landscape has changed
- What is a cold-press juice
- Juices vs smoothies
- Juice cleanses and their benefits
- PRESS has diversified into other products
- Ed's journey to wellness
- The power of breath work
Check out PRESS here
If you are interested in buying a juice cleanse or any other PRESS product use code GEORGIASYMONDS for 10% off your order
Sponsors:
This episode is sponsored by Zooki
Claim your Zooki Trial Pack here
This episode was hosted and produced by Georgia Symonds
Georgia’s Instagram - click here!
For more information and other interesting articles check out our website: www.catchupsinmykitchen.com
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