Join us as we explore the ever-evolving world of social selling with our special guest, Ollie Whitfield. Ollie shares his thoughts on the importance of content creation in building a strong social presence and critiques past approaches, such as using podcasts to access target accounts. Together, we highlight the significance of genuine relationship-building over transactional interactions.
Uncover why top performers benefit from these strategies and how social selling is a long-tail approach that requires patience and genuine engagement. Explore whether a consistent message is key or if flexibility and experimentation could lead to better results.
◩ About the Guest ◩
Ollie Whitfield is a partner at Slingshot Content and Founder of Splashmaker Media. Ollie specializes in content that your audience adores consuming.
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