Brands hold a lot of power. The imagery brands choose to use communicates in ways that influence consumers more than they realize. Brand imagery not only plays a role in how people view others but also in how they view themselves. Multiple factors play into the subconscious messages brand imagery communicates to consumers, including power dynamics.
This episode highlights for marketers the vital role they have in choosing visual imagery for their brand, and gives critical guidelines for how to represent people in a manner that produces positive outcomes.
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