Roll-Em-Up Taquitos and COO Sam Fonseca follow a deliberate approach to keeping their menu — and business — simple and successful. In this interview with host Shawn Walchef live at the Toast Spark LA event, Fonseca describes how Roll-Em-Up chooses to focus on delivering the absolute best experience.

Listen now to learn about the power of social media, adjusting for customer expectations, and keeping Mama Karen’s legacy alive.

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