Jon started a sports betting app 4 years ago-- now he does $150M in revenue and $1B in betting volume. AND he's profitable. In his first year alone , he did $10 million in revenue.
He took a year to build the app and as soon as he launched it, it took off. He did $10M in revenue in his first year.
Honestly, it sounds too easy. But the reason it worked is because, as he shares on the episode, he'd spent 7 years in research mode. He'd spent years building a marketing agency in the sports betting space. He not only understand the market, the customers and the product, he'd also built a distribution machine and knew exactly how to get in front of users.
Here's how it happened.
Why you should listen - Why distribution is the difference between success and failure - How spending a long time in research mode can make go-to-market much faster - Why simple product difference can lead to huge differences in outcomes
(00:00:00) Intro (00:01:49) Getting Into Sports Betting (00:04:22) Before Dabble (00:08:08) Starting Dabble & First Steps (00:10:55) The Initial Vision (00:17:55) How Sports Betting Works (00:24:26) Nearly Going Bankrupt (00:27:53) Building the App (00:31:23) Launching (00:35:47) Revenue Timeline (00:38:28) Finding Product Market Fit (00:41:48) One Piece of Advice
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