Twenty years ago, BP attempted an ambitious rebrand claiming that henceforth the initials BP would stand for Beyond Petroleum (formally British Petroleum). Two years ago, and STILL one of the world’s largest oil and gas producers, they announced their new climate-friendly purpose: To reimagine energy for people and our planet. So what are the actions CEO Bernard Looney and his leadership team would have to take to plug this gusher and actually win back our trust?
To get to the bottom of this barrel, we talk with three experts on energy, climate, and marketing: Tyson Slocum, Energy Program Director at national consumer advocacy group Public Citizen, Duncan McLaren, Climate Policy Expert, and Jamie Henn, co-founder of 350.org and Director of Fossil Free Media.
Guests:
Tyson Slocum - Energy Program Director, Public Citizen
Duncan McLaren - Climate Policy Expert
Jamie Henn - Co-founder of 350.org and Director of Fossil Free Media
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Background Reading:
Read more about Tyson Slocum’s work at Public Citizen here.
Learn about Duncan McLaren’s latest research at Lancaster University.
Learn about Fossil Free Media’s recent projects and how to get involved.
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