#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
How companies should focus on genuine diversity efforts rather than superficial inclusivity
Timestamps
(00:00) - – Intro to Jen
(07:18) - – Why you should have a mentor and how to get one
(09:08) - – Sales experiences and becoming a Chief Evangelist
(12:39) - – Making the leap from side hustle to full-time
(17:06) - – Why your career experiences should be diverse
(21:41) - – The shallow impact of diversity panels
(25:45) - – How Jen built her personal brand
(29:06) - – Creating unscripted content that’s still clear
(32:38) - – Being authentic in marketing
(37:33) - – Don’t use templates for customer conversations
(43:55) - – Strong relationships between product marketing and sales
(44:42) - – Being customer-centric
(50:04) - – Why you need to be a good storyteller
(51:53) - – Challenges of data analysis
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action atknak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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