#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.
Dave and Ross cover:
How organic content and SEO fit into a modern B2B marketing strategy
The power of LinkedIn, podcasts, and community for long-term brand growth
How to turn content into a flywheel that drives awareness, engagement, and revenue
Timestamps
(00:00) - – Intro to Dave
(06:50) - – Why organic content is the foundation of a great marketing strategy
(09:18) - – The role of SEO in B2B marketing
(12:33) - – How brands can balance paid marketing with organic content
(15:45) - – The power of LinkedIn and why marketers should prioritize personal branding
(19:17) - – Why podcasts are an underrated channel for brand-building
(22:58) - – How to build an audience and turn content into a long-term flywheel
(28:51) - – The connection between community and content marketing
(32:30) - – How Exit Five grew into a marketing community
(36:24) - – The biggest mistakes B2B companies make with content marketing
(40:41) - – How to measure content success beyond just traffic and rankings
(44:29) - – Advice for marketers looking to build influence in their industry
(47:46) - – Final thoughts
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action atknak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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