Driving Demand
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10 - How to market to marketers in a very competitive space (with Jillan Als: VP Marketing & Jasmine de Guzman: Manager, Revenue Marketing - at Optimere)

Driving Demand
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For the first time ever i had two guests joining me, both working at Optimere - a Copenhagen based SaaS company. Jillian Als is the VP of Marketing and Jasmine de Guzman is the Manager, Revenue Marketing.

In this episode we talk about:

  • What is Revenue Marketing at Optimere?
  • Focusing on capturing vs creating demand when there already is a lot of existing demand?
  • The danger of focusing too much on paid search.
  • One of the hidden growth levers, working together for a really really long time (6+ years in their case).
  • Marketing to marketers, one of the toughest audiences ever?

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

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