Luis Perez Endara is CEO of Gluon Media and Founder of Panoptico.tv, a new online community and recommendation engine for film and TV across Latin America. In this conversation, Luis explains how the current recommendation solutions, from algorithms to peer to peer services, are failing audiences. Drawing from his extensive experience in sales, marketing, distribution and curation, he reveals how Panoptico uses both 'top down' and 'bottom up' recommendation functionality to create a new type of recommendation engine. He also shares how Panoptico is designed to be home for movie lovers and a way for distributors and content owners to effectively reach audiences across the region. In a discussion that includes the wider state of the industry both in LatAm and globally, we also explore the transition from broadcasting to streaming as Luis breaks down exactly why and how this transition is causing studios, distributors and filmmakers unprecedented new challenges.
Luis Perez Ignacio Endara holds a BA in Economics and began his career as a Business Consultant for Accenture. He later pursued a postgraduate program in Film, TV, and Digital Media at UCLA in California. Following his studies, he launched his first film distribution company in Argentina and has been deeply involved in the circulation of cinematic works ever since. He established one of the country's most prestigious arthouse theater programs at the MALBA museum and created one of Argentina's pioneering streaming services in 2010. Over the years, Luis expanded his distribution operations across Latin America, distributing hundreds of films seen by millions throughout the region. He currently lives and works between Miami and Buenos Aires.
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