What if we could trade without trusting anyone?

Crypto promised decentralization, but most trading still relies on centralized exchanges.

In this episode of Web3 with Sam Kamani, I sit down with Alexis from Yellow.com to discuss:

Why trustless trading is the missing piece in crypto

How Yellow is bringing Lightning Network principles to trading

The billion-dollar opportunity in building a trustless settlement layer

Lessons from Bitcoin, Ethereum & early crypto pioneers

Why traditional finance will soon adopt trustless trading

Yellow.com is building the infrastructure to remove trust from trading—just like Bitcoin did for money.

Key Timestamps

[00:00:00] Introduction: Sam introduces Alexis from Yellow.com and the discussion on trustless trading, crypto innovation & finance disruption.

[00:01:00] Who is Alexis?

  • Co-founder of Yellow.com & GSR, two major crypto firms

  • A crypto OG since 2013, involved in Bitcoin, Ethereum, & Ripple

  • Built two companies with 500+ employees globally

[00:03:00] What is Yellow.com?

  • A trustless trading infrastructure that removes counterparty risk

  • Uses Ethereum state channels for instant PNL settlements

  • A missing piece in Satoshi’s vision—removing trust from trading

[00:05:00] Why is Trustless Trading So Important?

  • Trust limits financial innovation

  • Bitcoin removed trust in money; Yellow removes trust in trading

  • Most crypto trading still relies on trusted intermediaries

[00:07:00] How Yellow Uses State Channels for Instant Profit Settlement

  • Similar to Lightning Network but for trading

  • Trades settle instantly without requiring counterparty trust

  • Institutions & retail can trade against exchanges without risk

[00:10:00] How Big is the Trading Industry?

  • Payments industry: $8 Trillion per day

  • Trading industry: $650 Trillion per day

  • Crypto trading is tiny in comparison—trustless trading unlocks new markets

[00:12:00] How Yellow Compares to Clearing Houses in Traditional Finance

  • ClearSync smart contracts replace clearing houses

  • Automated, trustless arbitration using Ethereum

  • Faster, cheaper, and safer than legacy systems

[00:14:00] Biggest Challenges in Building Yellow

  • Educating institutions & traders on trustless trading

  • Adoption curve similar to Bitcoin & Ethereum in the early days

  • Convincing major players to shift from centralized models

[00:18:00] Lessons from Bitcoin & Ethereum’s Early Days

  • Vitalik Buterin & early Ethereum days in Barcelona

  • The anti-system movement that fueled Bitcoin’s rise

  • Why removing trust has always been the key innovation in crypto

[00:21:00] The Future of Crypto Trading—Mergers, Acquisitions & Consolidation

  • Major banks & exchanges will start consolidating

  • Robinhood acquiring Bitstamp, Crypto.com buying licenses

  • Traditional finance is preparing for the crypto wave

[00:25:00] Yellow’s Growth & Future Roadmap

  • Launching a US-regulated public sale via Republic

  • Expanding partnerships with institutional players like HSBC

  • Building a global community around trustless trading

[00:27:00] Why the Name ‘Yellow’?

  • Derived from the Dolch word list—one of the world’s most recognized words

  • Instant brand recognition across all languages & cultures

  • A branding masterstroke for a global financial infrastructure


Connect

https://yellow.com/

https://www.linkedin.com/company/yellow-com/

https://x.com/Yellow

https://www.linkedin.com/in/sirkia/

https://x.com/AlexisYellow
Disclaimer

Nothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.
Be a guest on the podcast or contact us - https://www.web3pod.xyz/

Podden och tillhörande omslagsbild på den här sidan tillhör Sam Kamani. Innehållet i podden är skapat av Sam Kamani och inte av, eller tillsammans med, Poddtoppen.

Senast besökta

Web3 with Sam Kamani

235: Trustless Trading & The Future of Finance—Alexis from Yellow.com on Disrupting Markets

00:00