Today's podcast breaks down how FIFA rigged its process for Saudi Arabia to host the 2034 World Cup of men's soccer. I look at the strategic moves FIFA made to set up Saudi Arabia as the only viable 2034 bidder, how Saudi Arabia financially influenced FIFA over the past few years, the details of Saudi Arabia's 2034 bid, and much more. Enjoy!

Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw

 

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