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In this episode we talk to Marina Jones,  Executive Director of Development & Public Affairs at the English National Opera and project lead on the history of fundraising for the fundraising think tank Rogare. Including:

  • Why is a historical perspective on fundraising valuable?
  •  Is fundraising a particularly hidden part of the history of charity/philanthropy? If so, why?  
  • Are there useful practical lessons modern fundraisers can learn from their historical counterparts about techniques and approaches that work? 
  • Are there relevant historical lessons about some of the potential ethical issues that arise from fundraising?
  • Can we find useful historical precedents for some of the recurrent criticisms of fundraising?
  • How have fundraisers harnessed new communications technologies throughout history (e.g. printing, radio, telegraph, TV)?
  • What role has commemoration and recognition of donors played in the history of fundraising?
  •  How have celebrities been used for fundraising purposes throughout history
  • How far back can we trace the idea of using commercial approaches to raise money for charity?
  • What role did fundraising play in bringing women further into the public sphere?
  • What can we learn from portrayals of philanthropy and fundraising in literature or popular culture? 

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Philanthropisms

Marina Jones: The history of fundraising

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