In this episode of The Vint Podcast, hosts Billy Galanko and Brady Weller welcome Liz Thach MW, a leading expert in wine market research and President of the Wine Market Council. Thach’s work focuses on understanding U.S. wine consumers, analyzing how trends like premiumization, sustainability, and alternative wine styles are shaping the industry. Thach also highlights the challenges facing small wineries, the evolution of direct-to-consumer strategies, and the role of storytelling and education in building stronger connections with buyers.
Key Topics:
Premiumization: Consumers are drinking less but spending more on quality.
No- and Low-Alcohol Wines: A growing segment driven by wellness trends.
High-Alcohol Sweet Reds: Unexpected popularity among younger consumers.
Big vs. Small Wineries: Large brands leverage distribution, while small wineries focus on direct engagement.
Consumer Engagement: Storytelling and education are key for brand loyalty.
Chapters:
00:00 Introduction to the Vint Podcast 02:19 Vint Marketplace News 06:42 Interview with Liz Thach: Master of Wine 24:48 Major Trends in Wine Consumption 26:36 Direct-to-Consumer Wine Sales 27:03 Eco-Friendly Wine Study 27:45 Current Trends in the Wine Market 29:05 The Rise of Alcohol-Free Wines 30:39 High Alcohol Sweet Wines 46:20 Alternative Packaging and Eco-Friendly Initiatives 48:30 Challenges and Strategies for Wineries
Resources & Further Reading:
Vint Marketplace – Your destination for premium wines from top producers around the world.
The Vint Wine Podcast is a production of the Vint Marketplace, your source for the highest quality stock of fine wines and rare whiskies. Visit www.vintmarketplace.com.
To learn more about Vint and the Vint Marketplace, visit us at Vintmarketplace.com or email Brady Weller at brady@vint.co, or Billy Galanko at Billy@vintmarketplace.com.
Podden och tillhörande omslagsbild på den här sidan tillhör
Vint Marketplace. Innehållet i podden är skapat av Vint Marketplace och inte av,
eller tillsammans med, Poddtoppen.