E9: The Importance of Authentic Customer Stories & How to Collect Them with Lauren Locke-Paddon

Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member? So how do you go about capturing and sharing customer testimonials in a way that helps you reach new prospects and convert more leads?

To help, we’re excited to welcome Lauren Locke-Paddon to The Advocacy Channel. Lauren is a customer advocacy expert with over 12 years experience, and is the VP of customer success and marketing at Vocal Video - a video marketing platform that lets you easily capture and share video testimonials from your customers, partners, and employees.

Join host Will Fraser as he and Lauren dig into the importance of authentic customer stories, how customer success and marketing can work together on customer advocacy initiatives, how to get started on building your library of customer stories, and much more!

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlockepaddon/

Check out Vocal Video: https://vocalvideo.com/ 

Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/

Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/

Have a question? Suggestion? Want to be a guest on the show? Email us at [email protected]

Data source: https://review42.com/resources/online-reviews-statistics/