148. Building a Better Dog Crate with Sophie Lawson

Sophie Lawson's Journey to Creating the Safe and Versatile Dog Den

Jo Perrott introduces another episode of 'Found It Fetched It,' featuring guest Sophie Lawson. Sophie shares her personal background, the inception of her business during COVID-19, and the meticulous design and safety testing process that makes the Dog Den unique. The discussion covers the crate's features, from its versatile design for indoor and outdoor use to the rigorous crash testing that ensures canine safety. Sophie also discusses the broader vision for her business, aiming to elevate the Dog Den brand while focusing on quality and innovation. Tune in to learn about the journey, challenges, and future aspirations behind this groundbreaking pet product.

00:38 Guest Speaker: Sophie Lawson on Crafting the Perfect Dog Den

01:33 Sophie's Background and Journey to Dog Den

04:37 The Birth of the Dog Den Idea

07:09 Design and Safety Features of the Dog Den

09:59 Crash Testing and Safety Standards

19:23 Versatility and Aesthetics of the Dog Den

23:37 Future Plans and Business Insights

31:31 Conclusion and Final Thoughts

https://thedogden.co.uk/