How is an elite sport redefining modern sports? SailGP is revolutionizing sailing by blending cutting-edge technology, sustainability, and strategic global growth. From real-time data overlays to their unique "Impact League," Chief Marketing Officer of SailGP, Leah Davis, says the league delivers a fan-first approach that marries entertainment with purpose. As they expand internationally, SailGP is balancing tradition and modernity, the importance of data and technology, and the league's commitment to sustainability through initiatives like the Impact League. Listen to learn more on how they are measuring success, and the exciting future developments for SailGP.
Discussion points:
Data-driven storytelling extends to social media, podcasts, and their app, combining education with entertainment for a modern sports audience.
How to encourage sustainability efforts while aligning with outside expectations and setting a benchmark for accountability.
How to attract top talent and deliver a high-quality product ensuring an organizations positioning as a premium brand.
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