Welcome back to another episode of The Everyday Wine Aficionado Podcast! Today, we are delving into the world of spirits with Mara Smith!
Mara is a former attorney, corporate strategist, and stay-at-home mom who is the founder of Inspiro Tequila. She started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. Mara searched for a tequila brand that was additive-free with a look, taste, and aroma that appealed to her. That perfect tequila did not exist, so she decided to create one. Mara's goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry. Women are a part of every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves. As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.
[00:01 - 15:41] Mara’s Journey and Goals, Bringing Empowerment to Women
- Mara’s goal was not just to create a one-of-a-kind tequila, but also to bring another female voice to the spirits industry.
- Women are a part of every aspect of Spirit tequila's process from creating the taste profiles to getting bottles on the shelves.
- As a female founder, Mara's Mission is to inspire and support other women
- The challenges of starting a tequila company, include finding distilleries and finding a master distiller.
- The unique flavor profile of Inspiro Blanco tequila is rested in oak barrels and aged for a minimum of 30 days.
[15:41 - 23:06] A Fresh Look from A Design Perspective from Labels to Bottle designs
- The name Inspiro came about after hemming and hawing the moment it came to her she knew she wanted to name it that way
- The brand story is just her story and wasn't developed by a team
- There are three customer groups: distributors, retailers, and end-users
- Getting started can be overwhelming, so it's important to do research and have a plan
- You have to be strategic when entering new markets and one market at a time"
[23:10 – 33:29] Closing Segment
- Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at kris@krislevy.comwith the subject: Wine Business Bootcamp
- Favorite Spirit or Cocktail
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- Favorite go-to pairing
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- Sushi & Tequila
- Chips and Guacamole
- Tequila Resource
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Connect with Mara Smith
Instagram:@inspirotequilaFacebook: www.facebook.com/inspirotequila LinkedIn: www.linkedin.com/company/inspiro-tequilaPinterest: www.pinterest.ph/inspirotequila
Or visit their website at https://inspirotequila.com
Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, and LinkedIn or feel free to shoot me an email at kris@krislevy.co. You can also check out my website at www.klevywineco.com.
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Tweetable Quotes:
“It's just about trying to help other women, as they get started. So we provide grants and mentoring and that’s the part that is really fun for me.” - Mara Smith
“I really wanted something, even from the bottle design. It's super sleek and sophisticated. It looks very different than a standard tequila bottle." - Mara Smith
