6 Ways to Be the PR Partner Journalists Need Right Now

Reliability builds trust and positions you as a dependable media partner! ✨

Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand.

In this week’s episode, I share six ways that we, as PR and media professionals, can support journalists as their industry shifts. From leading with empathy and being a true resource to being flexible with your pitches and treating journalists as personal connections, you’ll leave this episode feeling more confident in your role in the media industry.

What You’ll Learn in This Episode:

➡️ What it means to lead with empathy
➡️ How to be a true resource for your journalism contacts
➡️ Why you should maintain media relationships outside the newsroom
➡️ How to make life easier for journalists
➡️ The importance of being flexible with your pitches
➡️ Why keeping up with your media contacts on social media matters

💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships.

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-ways-to-be-the-pr-partner-journalists-need-right-now

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