Populists - like Donald Trump - love to appeal to 'common sense', while pushing ideas as contentious as they come. But what does Trump get right about how he talks to people about big ideas - and what can everyone else learn from it? And what does all this mean for how to talk about something as complex and polarised as climate change?
In this episode I'm joined by Dr Dannagal Young, Professor of Communication and Political Science at the University of Delaware. Danna is the author of 'Wrong: how Media, Politics, and Identity Drive Our Appetite for Misinformation'. We talk about her amazing work on the psychological underpinnings of political tribes, including how much any of us actually like to think about complicated things at all.
These new-format episodes take a long time to record, script, and edit. If you like it - that'll make me happy.
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Your Brain on Climate is a podcast about human psychology vs the climate crisis. Contact the show: @brainclimate on Twitter, or hello@yourbrainonclimate.com.
The show is hosted and produced by me, Dave Powell, who you can find @powellds on Bluesky and X/Twitter, although I don't use the latter any more.
YBOC theme music and iterations thereof, by me. Lots of other lovely bed music in this episode by Rockot. Show logo by Arthur Stovell at www.designbymondial.com.
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