If you’ve ever ordered at a chain restaurant, then you know the homey feeling of knowing you’re about to eat the exact same meal as you could get at any other location. And even though the Golden Arches or a pair of red braids and freckles are some of the most recognizable franchise mascots today, if we flashback to the mid-1900s, then Simple Simon and the Pieman would’ve been just as recognizable as those other icons. Why? Because if you wanted a tasty clam belly, a delicious sundae, or to snag a couple of ZZZs, then there was one only one chain that fit the bill.
Rob teaches Ray about how the eponymous Mr. Johnson went from owning one small Massachusetts eatery, to running a national network of restaurants and lodges; why we can thank Eugene O’Neill for HoJo’s original boost in popularity; Jacques Pepin’s contribution to the franchise’s legacy; some unexpected controversies at HoJo’s; and how, even after the HoJo’s brand sank into obscurity, it still has a physical and cultural impact in today’s world.
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