Creating content for the right audience is more important than simply showing up with generalized content.

Not exactly earth-shattering news, I know. But here's where it gets fun - While likes, comments, saves, and shares don't necessarily pay your bills, they do give you a live pulse on your audience.

So if you're consistently creating organic social media content and your posts aren't getting traction, it's clear as day that your messaging is out of whack.

You should be using social media as a live RESEARCH TOOL to identify the content topics and messaging that resonate with your desired target audience. Tune into this episode to learn more!


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