Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:

  • Platform ecosystems model – Peloton;
  • Interaction field model – John Deere;
  • The case of ANT Group;
  • and more

Hosted on Acast. See acast.com/privacy for more information.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Brandingmag. Innehållet i podden är skapat av Brandingmag och inte av, eller tillsammans med, Poddtoppen.