In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with Ashley Mason, founder of Dash of Social. Ashley shares insights on leveraging C-suite executives’ personal brands for company awareness on LinkedIn.
Ashley emphasizes the importance of tapping into executives’ existing networks and using their profiles to amplify company messages. She suggests starting with low-commitment posts and gradually increasing frequency. To create content, Ashley recommends recording conversations with executives and using transcripts for social media posts.
The discussion covers practical tips for managing up, setting realistic expectations, and using content buckets for organization. Ashley also highlights the value of consistency over frequency in posting. The conversation wraps up with advice on analytics, tools for streamlining social media efforts, and the importance of just getting started with social media marketing.
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