This week Andreas is talking with Judith Clemente, Social Media Manager at 3INA, about how the small Spanish beauty brand optimizes customer engagement with data.

Hear all about 3INA’s performance marketing strategy on Zalando, how it reaches customers and leverages data to achieve maximum customer-centricity, and how it puts a focus on genderless and inclusive beauty, in particular in its “Generation Skin” campaign. Wanna read more? Check out how 3INA is steering customer centricity with data-driven marketing.

Podden och tillhörande omslagsbild på den här sidan tillhör Zalando Marketing Services GmbH. Innehållet i podden är skapat av Zalando Marketing Services GmbH och inte av, eller tillsammans med, Poddtoppen.