There’s a big difference between business owners and influencers, and as a result, the two MUST present themselves online in very different ways. However, many online fitness coaches get stuck in the influencer trap (trying to grow a massive social media audience, creating content that they think will appeal to the masses, etc.)...
And then they wonder why their programs aren’t selling.
Today, I’m sharing exactly what you need to know if you’re a coach who wants to use social media to grow or scale your business. You’ll learn why your follower count isn’t all that important, what it REALLY takes to sell your programs and services, and why accepting brand deals may not be the best idea. I’m also sharing a peek into how I used to run my social media vs. how I operate it today – and why my current approach makes me significantly more money.
In this episode, I cover:
Why online fitness coaches do NOT have to concern themselves with growing a huge social media following (more followers doesn’t necessarily mean more clients!) [3:10]
The pressure that comes when trying to create content that pleases EVERYONE [6:45]
How to approach social media if you want to scale an online coaching business vs. how to approach social media if you want to appeal to the masses as an influencer [8:10]
Positioning yourself as a leader, expert or authority figure in your field vs. trying to be a “friend” to your followers [11:30]
The importance of promoting YOUR offers rather than using your platform to advertise for other brands (yes, even if you’re getting paid) [14:15]
The truth: Influencers’ goals are NOT the same as business owners’ goals, so the two cannot show up online the same way [15:25]
How to establish yourself as a coach with strategies, solutions and expertise [17:05]
Why you need to focus less on increasing your follower count and more on attracting the RIGHT followers (aka: ideal clients) [19:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
