Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query.
What types of organic search results are there?
Hi, Im Cally, from the International Institute of Digital Marketing. Let’s look at some types of organic search results.
Featured snippets
Featured snippets are short snippets that briefly answer the searcher’s question. They appear at or near the top of Google’s organic search results and the snippet is pulled from one of the top-ranking results.
Video carousels
Video carousels feature videos related to the search query. The entire carousel takes up one organic position.
Top stories
Top stories boxes feature recently published content about a topic. These usually show up in the organic results for newsworthy topics.
People also ask
People also ask (PAA) boxes show common questions that people also tend to search for. Each question is answered with a short excerpt pulled from a relevant page on the web.
Why is organic search important?
Ranking in organic search for relevant keywords drives ‘free’ traffic to your website.
For example, the Ahrefs Blog gets an estimated 355,000 visits from organic search each month. If they had to pay Google for this traffic, it would cost them an estimated $946,000 per month.
Given that you have to create and produce content to rank in organic search results, the cost of traffic from organic search is never truly free. But it’s often the most cost-effective way of driving high-quality targeted traffic to a website.
Organic search is also important for anyone publishing videos on YouTube, as Google often ranks YouTube videos in their video carousels and featured snippets.
In other words, ranking your videos in Google can often send plenty of views your way.
For more information on SEO, visit www.iidm.world
