If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be.
This is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to merge your Twitter accounts.
Merge Twitter Accounts Through Your Dashboard
While you can’t merge Twitter accounts, you can bring them together on your desktop or the Twitter mobile app. Log on to your account, click the “More” button on the right-hand sidebar, and click the little “+” symbol.
Next, click “Create new account” or “Add existing account” to proceed:
The process is similar for the iOS and Androidapps. You can add up to five accounts this way, so it’s a good tip to know about.
Communicate With Your Followers
Twitter’s not ideal for communicating lengthy statements, so pin posts from your website or other social media accounts to explain the situation.
Use the same messages, posted simultaneously, across both Twitter accounts to start building some brand continuity and consistency right away.
Use Twitter Ads
If you’re consolidating, you’re not just looking to hold onto existing followers. You’re looking for new customers, too. Consider launching Twitter ads and running them across both accounts.
Are Twitter ads really worth it, though? Absolutely.
For one thing, we’re seeing a 35 percent increase in ad engagement across Twitter, which means there’s an audience out there for your corporate ads. Plus, the average Twitter user enjoys targeted, highly specific content, which means promotional yet informative adscan offer users what they want.
For more information, visit www.thedigitalmarketinginstitute.org
