In this episode, I chatted with Uri Goren, founder and CEO of Argmax, about Machine Learning and the future of digital advertising in a world moving away from cookies due to privacy laws like GDPR and CCPA. We chat about challenges in maintaining personalized ads while respecting user privacy, and new methods like probabilistic models and contextual features to cover some of the gap left by removing cookies.

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--- Timestamps: 00:00 Introduction 00:35 The Rise of Privacy Regulations 1:40 The Impact of Losing Cookies 2:48 Understanding Cookies 4:33 Reasons for the Decline of Cookies 8:47 ML Leveraging Cookies in Advertising 10:32 The Shift to Contextual Features 12:53 The Future of ML without Cookies 15:23 New and Old Ways of Generating Contextual Features 20:33 Regulatory Conspiracies 22:33 Unsolved Problems in ML and AI 24:39 Predictions for the Next Year in AI and ML 26:17 Controversial Take: Overuse of LLMs 28:03 Recommendations

➡️ Uri Goren on LinkedIn – https://www.linkedin.com/in/ugoren/

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