Stephan Meier, is Chair of the Management Division and the James P. Gorman Professor of Business Strategy at Columbia Business School whose work lies at the intersection of behavioral economics, business strategy, and the future of work. Customer-centricity has long been at the forefront of conversations that involve optimizing profit, with the idea that happy customers lead to increased revenues. But a new theory is quickly gaining traction—that employee-centricity is just as important....

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