Kyle McDowell is one of the best and most underrated business leadership coaches in the world. I guarantee you will be hearing his name on a regular basis soon. He has personally coached my team at Win BIG Media, which has greatly helped our internal and external company culture.

I always strive to be a better version of myself and a leader for my companies, but I still struggle with that. That's why it's so important for me to understand how to communicate better. One of the reasons I admire Kyle is that I can tell him where I feel I am struggling as a leader, and he knows exactly what I can do to identify and fix the problem (by following his "10 WEs").

In episode 35 of the Undefeated Marketing Podcast, Kyle and I discuss his new book "Begin With We" which goes through his guiding principles that any company should employ to retain the best talent and build winning teams. You will be surprised to know these 10 principles helped save my company and I want you to learn from my mistakes. Tune into this episode (link to apple podcast) and check out his new book that has just been released.

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