Marketing games is tough. The world is twisting under our feet right now, as big and small studios struggle to reach players. The world is changing, but there are things you can do. We’ve got Chris and Joe here to help you better market your game. Enjoy!
Key Takeaways:
Navigating Niche Marketing: How targeting specific communities can yield better results than broad-based marketing strategies.
The Power (and Risks) of Early Access: Testing games early can provide critical feedback and build a player base before launch, but perception has been tarnished in recent years.
Engaging with Influencers: Why building genuine relationships with content creators can lead to better game visibility.
Community Building as Core Strategy: Ignition Facility’s approach to embedding within game communities to foster authentic engagement.
Avoiding Costly Missteps: Tips on testing marketing strategies before fully investing in campaigns.
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
Podden och tillhörande omslagsbild på den här sidan tillhör Benjamin Carcich. Innehållet i podden är skapat av Benjamin Carcich och inte av, eller tillsammans med, Poddtoppen.
