Let's talk about Monday!
In our last pre-Olympics episode, Sara and Kelly talk with Caroline Fitzgerald, CEO and founder of GOALS Sports about the business case for women’s sports. Yes, viewership and investment for women’s sports is on the rise, but what does that mean for these athletes getting paid? For potential sponsors? For fans?
Even with all the progress that's been made, there's still a massive pay gap between men and women—even in highest-parying sports like tennis and soccer. And, women's sports receive less than 1% of global sponsorship dollars, despite research that shows that sponsors of women’s teams actually see better returns on their investments than sponsors of men’s teams.
It's not just the right thing to do; it's good business to invest in women's sport.
How do we ride this current tailwind? By creating media coverage and accessibility to unlock increased viewership, investment, and (in turn) increased compensation for the players. By building stories and narratives around these athletes. By eliminating the obstacles and limited resources that prevent female athletes from having the best chance to perform at the top-level. Pay them and let them be the badass athletes that they are.
Join the FREE Women's Sports Fan Club: fanclub.feisty.co
Sign up to Receive The Feisty 40+ Newsletter:
https://www.feistymenopause.com/blog/Feisty-40-plus
Sign up to Receive The Feist Newsletter:
https://www.womensperformance.com/the-feist
Follow us on Instagram:
@feisty_womens_performance
Feisty Media Website:
https://livefeisty.com/
https://www.womensperformance.com/
Support our Partners:
PILLAR Performance: use code FEISTY for 15% off first-purchases at https://pillarperformance.shop/, or https://thefeed.com/ for North American listeners.
Hettas: Use code FEISTY20 for 20% off at https://hettas.com/
Tifosi Optics: Use code FM20! for 20% off at https://tifosioptics.com/
The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!
MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com