In Episode 93 of the "Leadership in Manufacturing" podcast, host Sannah Vinding engages in a captivating discussion with Maryellen Stack, the director of marketing communication for Sager Electronics. Together, they explore the significance of providing a seamless customer experience and adapting to new digital habits, particularly in the context of a company's website. Maryellen sheds light on the evolution of marketing in the manufacturing industry, from traditional approaches to the integration of social media, video, and podcasts. She emphasizes the importance of collaboration between sales and marketing, driven by the pandemic, for a cohesive customer strategy and the development of effective CRM systems. Join us for an insightful conversation that delves into the essence of modern marketing strategies, customer-centric approaches, and the impact of continuous learning and mentorship in shaping future industry leaders.
Leadership In Manufacturing Podcast - Episode 93
You can reach Maryellen here: https://www.linkedin.com/in/maryellenstack/
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Thanks for listening!
Sannah
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