In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands.
Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector.
In This Episode, We Explore:
Richard’s journey from intern to CEO of CCGroup
Leading the MBO of CCGroup and transforming it into a global tech PR powerhouse
How CCGroup is evolving to meet changing client needs in the fast-paced tech landscape
The role of data and behavioural science in shaping marketing and sales strategies.
How Richard and his team are leveraging AI to stay ahead in the industry
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