Most women in business are obsessing over growing their Instagram following—when what they really need is to grow their income. In this spicy solo episode, Jocelyn breaks down the delusion of vanity metrics and why audience size does not automatically equal sales. If you’ve been caught in the trap of “I need more followers to make more money,” this episode will radically rewire the way you think about monetizing online.
You’ll walk away with a fierce new lens on business growth that works today not “one day”—and how to focus on what actually moves your bottom line.
In this episode, Jocelyn shares:
Why follower count is not directly correlated with income
How she had the first $100k month with an audience of only 2,500 on Instagram and less than 1,000 on email
The spiritual community Kool-Aid that’s sabotaging your pricing and results
Why building business intelligence beats trying to “go viral” every day of the week
How to price based on your position in the market and how to know what that is (vs tying prices to your “worth” which is not a CEO’s game nor is it based in any real world business logic)
And more real real talk about what’s going to grow your company vs the noise you’ve been told to focus on
Receive $200 Off Any Offer when you rate & review the podcast on Apple! 📩 DM your screenshot to @jocelynkellyreid or email assistant@jocelynkelleyreed.com.
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