Welcome to the next episode in my Strategic Management series!
Today, we talk about two #theories (or views) about how to achieve a #sustained #competitiveadvantage. While the Market-based View (#mbv) focuses on the market and industry analysis, the Resource-based View (#rbv) focuses on the firm's internal #resources and #comeptencies (or #capabilities). After years of academic debate, we discovered that firms need both and that there are minor contradictions and both can be applied simultaneously.
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