Luggage, Soup and an Unexpected Marketing Dilemma

Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food.

We also discuss the most urgent question your startup needs to answer: Why Buy Now?

This is episode 112

Links:

Bags Fly Free vs Soup is Good Food

https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/

Dave Kellogg Podcast

https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK

Ruben Gamez on Twitter

https://twitter.com/earthlingworks/status/1815165607144513572

Why Buy Now? The Most Urgent Question Your Startup Needs to Answer

https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0