Mikkel’s vision: That data-ethics has gone from a elitist and philosophical discussion to something that companies just do. And then, of course, I would LOVE to have this posterboy case, where a company does it right and earns a lot of money.
Mikkel’s 3 advice:
What can we do tomorrow: Use behavioral design to communicate about ethical data use in a more nuanced way than just claiming that it’s either extremely dangerous or harmless. Use straight-forward language, concrete cases and relevant metaphors. To engage and mobilize people, we should ASAP find a more engaging word than “data-ethics” to describe what we mean.
What can we do in 6 months: Use the upcoming Danish labelling program for IT security and responsible use of data and encourage the development of like-minded initiatives. I would like to see more consumers leaving companies that does not get this right.
What can we do in 5 years: Developing further trust in data-use by simply not using data for bad things. Data will only be more potent in 5 years, and therefore, it’s crucial that influential companies lead the way in showing that weaponizing it is not the only way to achieve commercial success.
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