Lyft began with a vision to reimagine cities, driving virality with pink mustaches and fist bumps. A decade later, they've weathered one of the fiercest battles for market share as well as a pandemic that tanked first rider demand and then driver supply. Cofounder and President John Zimmer as well as a16z's Ben Horowitz, who was on Lyft's board of directors for a time, talk about what it took to survive, as well as where they see the future of transportation and cities.
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