Today we're joined by my friend Michael Cioni to talk about his new company Strada.

Michael is a serial entrepreneur who's career includes numerous awards for his creative work and technical achievements. He is an accomplished director, cinematographer, musician, four-time Emmy winner, member of the Motion Picture Academy, and Associate Member of the American Society of Cinematographers. A U.S. patent holder of digital cinema technology, Michael was the founder and CEO of the post house Light Iron where he pioneered tools and techniques that emerged as global workflow industry standards. After Light Iron was acquired by Panavision, Michael served as product director for Panavision's Millennium DXL 8K camera ecosystem. He then joined the cloud startup company Frame.io where he served as Senior Vice President of Global Innovation at Frame.io. After Frame.io was acquired by Adobe, Michael he leads numerous workflow innovations including the breakthrough Camera to Cloud technology program as Senior Director of Global Innovation. He continues to be motivated by the desire to democratize professional workflows and focuses his efforts on inventing new ways for filmmakers to create through his technology. Michael is a well known and gifted speaker, advocate for the community, and serves as a mentor and educator throughout the global media industry.

Enjoy!

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