In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective.

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Other things mentioned:

My secondhand online yarn shop

Kristina McGrath

Join Book Club & do Scary Bingo with us in the Fiber Business Collective

Omnivore App (keep all your newsletters in one place)

Eli Trier

Eli's newsletter signup

Bird Collective

Olive & June

ManiMe

Emily Lymm - Wool & Palette

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