In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.
We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.
Key Takeaways:
- The importance of defining your target audience and building a strong brand voice.
- How SMART goals can transform your social media campaigns.
- Leveraging tools like Canva for efficient content creation.
- The value of user-generated content and how to encourage your audience to share.
- Why small businesses should focus on engagement over follower count.
Resources:
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
